Reaching Rural NZ
Phone: 029 983 2237
Address: Suite 1,193 Papanui Road, Merivale
Christchurch 8014 (Upstairs Merivale Mall)
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Seth represents the nation’s rural postie owned co-op through his role as general manager of sales at Coural.
Rural audiences love print!
We provide a vital link between your business and those valued customers outside urban areas. Delivery of unaddressed mail by the Rural Postie to rural New Zealand consumers is a valuable marketing channel and an essential element of your marketing plan if this segment is important for your business growth. Seth and our team at Coural are experts in finding the right rural audience for your letterbox campaign. We’re able to offer our clients unique direct access to the “last mile” RD owner/operator postie with no middleman distributor, removing double-handling at hubs and third-party mark-up costs. The approx. 550 posties nationwide are our bosses and it’s a privilege to represent them in the marketplace direct. Rural residents look forward to learning more about products and services available to them and this is why many “allow” for unaddressed mail to be delivered to their home – because they want to hear from you! If rural audiences are not part of your current plan, you’re missing out on active consumers which will affect your bottom line. Let print/distribution carry out the first stage of your marketing instead of relying only on electronic communications to reach your prospective customers. The entry cost to test marketing activity via letterbox channel is very attractive, with a minimum order of only $400+GST freight, and supply chain.
About Coural
The name might not be familiar, but if you live anywhere in New Zealand with a rural address or are a company that wants to engage with these households, you will know our work. We handle all non NZ Post courier packages and deliver unaddressed circulars and newspapers. Coural is New Zealand’s rural postie owned co-op and as general manager of sales, Seth Gold has about 550 New Zealand Rural Postie bosses. Seth has the exclusive privilege of representing the NZ RD Postie direct with no middleman ensuring they receive a better remuneration with surplus going back to network as dividends and savings back in the pockets of the client (not offshore to an AU owned middleman). Coural was the rural delivery engine for Ovato/PMP for more than a decade, delivering a wide range of marketing and communications campaigns to rural Kiwis at their gate.
By using us at Coural, the same last-mile postie will be paid more, and you will pay less… it’s just that simple. – Seth
Win-Win: Customers Pay Less, Posties Are Paid More
When you lodge with Coural, the same RD postie shareholder will be paid more per item for putting out the same product, giving them pride and connection with your brand as they’re aware you’ve chosen to deal direct with their own co-op Coural. When you place your unaddressed rural mail through Coural, you are supporting a New Zealand-owned grassroots organisation with surplus profits going back to the RD posties who deliver your product, not off-shore to Australia. We remove the double handling of product.
Distribution Pathway
You can see here the common printing and distribution path verse our Coural Printing and Distribution pathway.
Our data is second to none
Our national rural unaddressed mail database figures has you printing approx. 26,000 less than your current provider. In fact, by not using us, any print runs above 198,161 earmarked for national rural distribution simply get recycled. None of the postie shareholders are putting any more than one brochure or item in a letterbox regardless. Why: if you or your agency are not using us, your current provider’s rural unaddressed data is based on mail recipients which counts the shearing shed, granny flats, and any others that live on the property, that also set up mail delivery service. This data can also be up to 20+ years old and the make-up of farms have certainly changed since – and that’s not ideal for your unaddressed product. Unaddressed mail should not follow a “mail recipient” data discipline as that is wasteful and not efficient for an unaddressed mailer, and therefore the Coural solution is to count letterboxes, not mail recipients. This achieves a true one letterbox/one item discipline saving you surplus print and excessive distribution costs. Our data is sourced directly and frequently from the rural postie owner/operator who is the absolute expert and an integral part of their local community. This provides insight for any changes of farm type and allows us to continually update our data. We offer unique campaign options to match you with your correct rural audience, including: full national rural, farmers only, dairy only, sheep/beef only, lifestyle only, horticulture, and farmers with horticulture removed.
CONTACT US: sales@coural.co.nz or 029 983 2237
