Letterbox Delivery Targeting
Phone: 029 983 2237
Address: Suite 1,193 Papanui Road, Merivale
Christchurch 8014 (Upstairs Merivale Mall)
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Good as Gold provides access to the following channels for our client base through our network of delivery agents.
Urban delivery network
- ‘Best in class’ unaddressed letterbox delivery network with a shared interest/skin in the game from independent publishers who demand high hit rates
- ‘Unique, adaptive model’ where unfilled runs on the day of delivery are placed into the next closest filled run, ensuring little to no waste. A game changer!
- No contract required with us. We earn your keep from job-to-job
- Printing services (heat-set web, sheet-fed, digital)
- Assisting publishers with their delivery network management – if you’re a community newspaper and want better results then get in touch and join the network keeping you in control and with additional revenue stream!
- Small and large runs
- Rural Delivery through the Coural RD postie-owned network
- Retail business/CBD delivery
- PO Box delivery
- Newspaper wraps
Targeted to your specific requirements and needs
- Statistics NZ
- Census attributes
- Set radius around store
- Drive time/distance
- Electoral boundaries/territorial authorities/wards
- Helix Personas
Audience Targeting
Choosing exactly where you want to distribute your print material to gain optimal results is a core part of your campaign planning process. We can build your plans based on drive time, kilometre radius, electoral boundaries, territorial authority, information from Stats NZ, and census socio attributes such as household income. In New Zealand, stats and census will do the heavy-lifting for targeting your unaddressed mail campaign, saving you heaps of unnecessary third party data costs. By analysing your database we can learn where to find a high propensity of that consumer in your distribution plan. The entry cost to test marketing activity via letterbox channel is very attractive, with a minimum order of only $400+GST freight, and supply chain.
